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I often find these extremely in depth communities with a lot of potential however they are all overwhelmed by one unavoidable component. SPAM!!!
Maybe it’s too much to ask for people to genuinely want to connect with other individuals from their industry. I guess there are people out there that think the old method of ‘copy and paste my ad into as many profiles comments section as possible’ actually works.
When are people going to start catching on that people are becoming desensitized to in your face advertising. In an on-demand world … why do I even need to give your ad a second thought.
Here’s how it actually goes down…
- Person wants a service
- Person Googles or asks a friend where to find best service
- Person chooses based off of friends feedback and Google results
THAT’S IT!!!!
So it’s your job to become either the result on Google or the company that person’s friend recommends. Do this through quality honest interaction with other individuals.
FOR EXAMPLE
I had just joined a community by and for printers and within minutes had recieved numerous solicitations to buy peoples service’s. How about instead of spamming you:
- Ask me how I wish to use the community
- Find out what line of work I am in
- Establish in what way you can help me
It’s called a conversation … it goes both ways… so join in
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Magicomm Series
+1.978.964.1900
Great post Rick.
You might be interested to see what Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble had to say on this topic at a Nov. 15 forum on digital media.
“Who said this (social media) is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”
Don
New here. Wanted to say hello.
Thanks,
Andrew McFaulAndy McFaul