July 31, 2009
Opportunities
Keep an eye out for the tactile elements of print at the end of this video.
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Rick,
Great video. Have fun in Vegas. My 2 cents.
The two mass push media are Print and Video. Everything else are pull media.
Print +smart QR codes or tinyPurls connect Print to video via the smartphone. Smartphone is just personal TV. The screen could be in a living room, a class room or the bathroom.
Consider with a gezillion TV channels, what’s the best way to find stuff you’re interested in?
a Clickable TV guide, sent to you by the Cable or Cell phone company, with recommendations based on what you watched and filled out a website.
Wave your cell phone or PC camera connected to your flat screen, the video appears.