Magicomm, LLC Receives 2007 PODi Best Practices Award
Agfa Graphics Campaign Wins Relevant Marketing Category
Amesbury, MA – FEBRUARY 19, 2007 – PODi, the Digital Printing Initiative, has presented Magicomm with its 2007 Best Practices Award in the Relevant Marketing category for an innovative multi-touch targeted direct mail campaign developed for their client Agfa Graphics, an international supplier of integrated prepress solutions to the printing industry. Agfa chose Magicomm to develop a campaign to increase market awareness and generate qualified leads for their ThermoFuse offset plate line. The 120 day campaign included 5 key components and drew an impressive response rate of 5.67%, which exceeded the projected goals by 360%.
Magicomm’s proven leadership in integrated variable data marketing campaigns continues to gain industry recognition for their approach - and for delivering bottom line results for their client’s. “We are thrilled to receive this prestigious award from PODi,” said Rick Littrell, President and CMO of Magicomm. “As early adopters of digital variable data printing (VDP) technologies, we take pride in our ability to create effective and successful multi-touch campaigns for our clients. Our use of leading edge tools and strategies allows us to communicate our client’s message with improved relevance, which increases results.”
"We chose Magicomm based on their track record of innovative design and understanding of variable data campaigns," said Agfa Graphics’ Susan Wittner, director of marketing, North America. "It was truly a collaborative effort--and the results far exceeded our expectations."
PODi’s annual Best Practices international competition is judged by a panel of industry experts in the field of digital printing. Awards were chosen based on relevance in copy, imagery, and offer, in combination with the overall creativity of the campaign. “We are truly honored to have been chosen by a panel of our peers for our work on the Agfa campaign,” said Littrell. “This is an exciting and dynamic time to work in the direct marketing industry. With the increased corporate recognition of the advantages of leveraging database driven variable data printing, companies realize that they can better communicate with their customers and prospects, which result in increased customer satisfaction and bottom line results!”
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About Magicomm, LLC.
“Delivering Direct To Customer Experiences”
Magicomm provides integrated direct to customer marketing communications solutions which increase revenue opportunities, reduce costs, and enhances brand awareness for their clients. As early adopters of innovative technology solutions, including variable data printing (VDP), Magicomm offers a wide range of consultative services including strategy development, creative multi-touch campaigns, personalized web sites, e-commerce solutions and more to ensure customers achieve their goals. Magicomm has a proven track record of designing award winning integrated marketing campaigns which deliver results that exceed client expectations and industry standards.
About Agfa.
The Agfa-Gevaert Group is one of the world’s leading imaging and information technology companies. Agfa develops, manufactures and markets analogue and digital systems for the printing industry (Agfa Graphics), the healthcare sector (Agfa HealthCare) and specific industrial applications (Agfa Materials).
Agfa’s headquarters are in Mortsel, Belgium. The company is present in 40 countries and has agents in another 100 countries throughout the world. The Agfa-Gevaert Group achieved a turnover of 3,308 million euro in 2005.
About Agfa Graphics.
Agfa Graphics offers integrated prepress solutions to the printing industry. These solutions comprise consumables, hardware, software and services for production workflow, project and colour management. Computer-to-film, computer-to-plate and digital proofing systems have earned Agfa Graphics a worldwide leadership position in the commercial and package printing and the newspaper publishing markets.
Agfa Graphics is rapidly expanding its offerings in the growing digital inkjet market. Its experience in both imaging and emulsion technology has provided the expertise required for making an assortment of high-quality UV and solvent-based inks. Joint development and manufacturing partnerships with industry leaders expand its technological reach and allow the company to develop comprehensive digital solutions for printing documents, posters, banners, signage, displays, labels and packaging materials.
Product and company information can be found on Agfa’s home page on the World Wide Web at: www.agfa.com.
For More Information About Magicomm:
Contact: Rick Littrell, President/CMO
Telephone: +1-978-834-3171 extension 105
Email: rick@magicomm.biz
Website: www.magicomm.biz
For More Information About Agfa Graphics:
Contact: Melissa Fisher, Group M Inc. (for Agfa Graphics)
Telephone: +1.201.227.0747 x206
Email: mfisher@groupm.org
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