Are Newspaper Classifieds Dead?

The other flaw is that they can not do any sort of matching of the buyer to the seller and its hard to forward the ad to a friend.

As technology and more to the point how we define ourselves on the web grows it will be easier and easier to connect needs to the right person seamlessly. Take the eHarmony model and apply to to just about everything. Compatibility to the product/service and the user/buyer.

Video Game advertisement is very tricky. The user base doesnt want to be bombarded with real world advertising and it often has a negative impact. Much like social media the advertising in games needs to be a softer sell, blended into the landscape. A brands product built into the environment. For example, the person I need to speak with to get to the next level of the game is at the Xerox office next to the iGen. After you speak to the person you need to print out something that you then deliver to the next person in the game story line.

:)

Classifieds were 50% of newspaper revenues, in the good old days. Lots of people believe that the single biggest factor in killing newspapers was CraigsList.

Meanwhile, check out this at SeekingAplha.
He makes a great argument that brand advertising is over. Here’s the link:
http://seekingalpha.com/article/112400-the-end-of-brand-advertising

@BrianRegan I actually got into an argument the other day with someone trying to push in game advertising as the “next big thing”, except he had it all wrong. Splash screens and banner ads are things of the past now. But you know best how to make it an experience :P

On another note. Here’s a little something I stumbled across that some of my fellow blogging friends are putting together: http://blog.theprintedblog.com. Just some food for thought.

Jon,

I am thinking “Virtual Goods” is the next big thing. I can elaborate if needed.

Some people still need to understand what a virtual good is

tawnypress Just logged into wish someone Happy Birthday and Facebook app wants me to buy a digital cupcake. I don’t like these apps.

@ Brian,

So my take is that Print connected by cellphones to the Cloud is the Next Big Thing. And advertising, game or otherwise, will never be what it was.

@ Michael,

Ever see the minority report?

Awesome movie! IMHO, it’s the dark side of where we’re going…there is an alternative future also.

Probably both will happen as “the future is here, just not evenly distributed.”

No i don’t think in India till it working thatswhy the print media live.

But the growth rate is slow.

@Michael,

Yes, but the way the billboard advertising and tageted the user…

The newspaper in the movie just displayed content en masse and not personalized.. It will be personalized.

@ Brian,

Yup. In fact that’s going come even faster once Google does locational data mining. That’s the secret sauce of Chrome.

But advertising on billboards still ain’t reading. To be able to read, not view, nothing beats Print. 500 years in the oven.)

BoSacks stated this on Twitter the other day.

“I just finished my 50th e-book. The book was great but so is the e-reading experience. I will only read a dead tree book if I have to. 9:43 AM Jan 10th from web”

I commented back asking how his dead tree house was, but he did not respond.

@ Brian,

I haven’t tried the ebook yet. But it does sound great. I think that when Kindle releases the version for college, textbooks might be in very, very big trouble.

Meanwhile, there is still a significant minority of people who want to own the object. Sort of like kids who download the music and then buy the CD.

Rick, check it out.

http://printceoblog.com/2009/01/google-halts-print-ads-program