I want it and I want it now! We’re becoming more and more like Veruca Salt from Willy Wonka by the minute. The only difference is we don’t have to go to our daddy’s. We go to the next best thing, Google.
The benefits of a quality website surpass that of almost any marketing campaign you can conceive. The idea is to become the result of your target audience’s wants and needs. I’m not here to throw numbers around trying to convince you of the benefits of search engine optimization. The benefits are obvious at this point. I want to bring it up a level. The truth is that a well optimized site by itself probably wont drive too much quality traffic to your site.
Time for me to take that broken record off pause and let it spin again, QUALITY CONTENT IS KING. If you’re not tired of hearing it by now then, well, you probably haven’t heard it enough. I want to encourage you to really start experimenting with the content of your blog.
A couple of ways to come up with quality content is to:
- Write a post about a question you found on LinkedIn or Yahoo Answers
- Come up with a list of top resources within your industry
- Experiment with video posts and possibly interview clients, co-workers and friends
