How Can I Go Viral?

The term ‘viral marketing’ gets thrown around a lot but do people really know what it means. A lot of the most popular viral videos were unintentionally viral, so what do they have that my marketing campaign doesn’t.

Here’s my basic rubric for viral success:

• People enjoy quality original content (You have to stick out from the rest of the crowd so this is extremely important)
• Simplicity (Load times and ease of use weigh heavily on viral marketing campaigns)
• Scalability (Can your server handle the rush?)
• Viral enabling tools (We use a ‘refer a friend approach’ but you can use social media sharing buttons like ‘AddThis’ or ‘ShareThis’ that utilize social media to drive visits)

The most important component of any viral marketing campaign is again, the quality unique content. Magicomm uses rich interactive media in our websites to try and stick out, whether it be a variable video or some type of flash application. It’s becoming harder and harder to catch Internet users off guard because we’ve already seen a lot of it.

So remember the number 1 rule: Quality Original Content

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