So, here’s the details for the event, as we know them today.
1st Strategic Marketing Beach Bash
The date is Final: Friday, July 11, 2008
Begins at High Noon and lasts until…there is no reason to stay anymore.
Salisbury Beach in Salisbury, MA (at the beach below the intersection of Ocean and Railroad Streets…Beach Path #2)
Bring all that you need to enjoy a day at the beach. You should include beach chair, blankets, food, drink, and SUN SCREEN, at the very least.
Don’t forget your “Burning” Question” or “Great” story to share with the group.
Whatever is a ‘Strategic Marketing Beach Bash” you may ask. Magicomm came up with this idea and is organizing this event for three reasons: (1) The second quarter was extremely busy for us and we got the opportunity to work in some new areas and learn new things. It was fun, but many questions were raised as we drove ahead with developing interactive components and strategies of a direct marketing campaign using viral techniques, variable data print, dynamic emails, personalized url’s and variable video’s. We would like to meet others that are working or interested in these areas and technologies that work out of the Boston/Southern New Hampshire. (2) Meeting on a beach, feeling the sand in your toes, and enjoying the warmth of the sun on your body, would not present an enormous burden on any of us, and (3) We all deserve a break from the normal, day to day chaos of work and life. Besides, it’s summer time and most of us work inside all day and only get to look at the sun through of windows, if we have windows at all (We are lucky at Magicomm because we are in an old Mill building, with HUGE windows that look over the Pow Wow River. It’s not so shabby!)
Therefore, we decided to organize such an event for the good of mankind (or should I say “person”kind?). This is a “BYOE” event (Bring Your Own Everything). We are going to set up our beach chairs, blankets, food, drinks, and umbrellas on the beach in Salisbury, MA. We will be set up near the boardwalk, just outside the reservation beach. Go into town and park near the beach, would provide you the closest parking. If you go into the beach reservation to park, you may have to walk a little way on the beach towards the town center to meet up with us.
Salisbury is on the Atlantic coast between Newburyport, MA and Seabrook, NH. We will be on the beach by noon time. Once we all set up our “best spot”, we can begin our discussions with you on YOUR (or Ours) burning question. Oops, I forgot to tell you that you had to bring a “burning” question or a great story to share with the group. All topics relating to marketing and media are on the table for discussion. I expect a lot of discussion on personalized communications, integrated marketing, viral marketing, and social media. Of course, leveraging the internet while not completely abandoning the traditional mass media and print will be looked at from all angles.
But, you may ask yourself “What day is it going to be?”. Legitimate question, but that is the tricky part. We are planning to have it sometime the week of July 7th. But, we will not finalize the date until we are SURE that the weather will be good for a superior beach experience. Therefore, we will continue to watch the weather and will make the call when the weather picture becomes clearer. At this time, it appears that the end of the week is going to best the best weather. So keep an eye on our calendar page for the final determination. We will update daily, at least, as we watch The Weather Channel. Right now, Friday, July 11th looks like the best day. Definitely not promising for the first of the week.
Looking forward to it and I hope to see you there.
