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	<title>Magicomm Blog&#187; copywriting &#8211; Magicomm Blog</title>
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	<description>Marketing ... Think Differently</description>
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		<title>You Talk Too Much!</title>
		<link>http://www.magicomm.biz/blog/you-talk-too-much</link>
		<comments>http://www.magicomm.biz/blog/you-talk-too-much#comments</comments>
		<pubDate>Wed, 26 Mar 2008 14:35:45 +0000</pubDate>
		<dc:creator>Rick Littrell</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[meta tags]]></category>

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			<content:encoded><![CDATA[<p><!--[CDATA[Well, not just you. We all do. Advertisers, copywriters, maybe even bloggers (Like Rick, my boss!). Keeping our messages short and sweet is what will get the attention of our customers. Experts agree that you have to <b>get your message across in the first three seconds</b>. That?s not a lot of words. There is so much information overload in the world today that people will just simply tune you out if you can?t get your message across succinctly.</p>
<p>We?re told that people don?t read anymore. Not just marketing messages but emails, newsletters, brochures, even books. And while I think it?s a shame we don?t take the time to read books anymore, I don?t think there?s anything lost by cutting out some of the words in the rest of printed material. For one thing it will make us use our imagination more. We have to use graphics, color, and textual placement to draw the eye and the interest of the people we want to attract. Each word has to be carefully thought out to eke out the most meaning.<b> We?ll have to be more clever, more funny, more obvious or more subtle</b>. It will require more writing talent to make up for fewer words. Quality versus quantity.</p>
<p>And search engines would be happier too if we fine-tuned our copywriting to be more precise. SEO experts are telling us now it?s not so much the META tags, it?s the copy that should contain the keywords. Maybe as a result of thinking before we write we?ll improve our vocabulary. Maybe <b>improve our minds</b>. And when we?re smarter ? maybe we?ll read more books. And won?t that be great?</p>
<p>]]&#8211;></p>
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<p>Well, not just you. We all do. Advertisers, copywriters, maybe even bloggers (Like Rick, my boss!). Keeping our messages short and sweet is what will get the attention of our customers. Experts agree that you have to <strong>get your message across in the first three seconds</strong>. That’s not a lot of words. There is so much information overload in the world today that people will just simply tune you out if you can’t get your message across succinctly.</p>
<p>We’re told that people don’t read anymore. Not just marketing messages but emails, newsletters, brochures, even books. And while I think it’s a shame we don’t take the time to read books anymore, I don’t think there’s anything lost by cutting out some of the words in the rest of printed material. For one thing it will make us use our imagination more. We have to use graphics, color, and textual placement to draw the eye and the interest of the people we want to attract. Each word has to be carefully thought out to eke out the most meaning.<strong> We’ll have to be more clever, more funny, more obvious or more subtle</strong>. It will require more writing talent to make up for fewer words. Quality versus quantity.</p>
<p>And search engines would be happier too if we fine-tuned our copywriting to be more precise. SEO experts are telling us now it’s not so much the META tags, it’s the copy that should contain the keywords. Maybe as a result of thinking before we write we’ll improve our vocabulary. Maybe <strong>improve our minds</strong>. And when we’re smarter – maybe we’ll read more books. And won’t that be great?</p>
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