Recognizing the merging of media workflows is HUGE for Printers and their customers
I have reviewed the new Adobe Creative Suite 4 features and I have only one thing to say…AWESOME…INCREDIBLE….WOW!
Ok, that was more than one word, but Adobe has really outdone themselves this time. What is clear is that they have recognized that “Content is [...]
I’ve talked with many people recently that are down in the dumps because the economy is struggling and their business is in a down swing. They ask me what I think and I tell them…”GET OVER IT! You can’t control the economy, BUT you can control how you respond to it. So, get up off [...]
Tags: cross media, economy, email, Interactive, marketing, new business, personalized communications, personalized url, print, purl, social media, Viral
After arriving in Dusseldorf without my checked bags, I knew that this trip was maybe not going to be the easiest. We got the cross media demo running with the Canon booth at Drupa, but it wasn’t a cake walk. Challenges have to be expected in a show environment and the team pulled together to [...]
Tags: Canon, Canon Europe, cross media, drupa, Interactive, interactive video, personalized url, purl, vdp
The trip over to Dusseldorf was uneventful….EXCEPT for my luggage being lost for a day and a half and the seat on the airplane being too small for me. That was a pain, but the luggage showed up and the colleagues that I was working with in the Canon booth were very pleased that I [...]
Every time we get to this point with a project (putting the final parts together for release), it becomes a “frenzy”. Magicomm was hired by Canon Europe to design and program an interactive cross media demo for their booth at Drupa, which opens May 29th in Dusseldorf, Germany. We included VDP print, customized emails, Personalized [...]
There was an interesting article in the March issue of “Marketing News”. It discussed a report from Advertising Age about the growth of jobs in the marketing services sector (approximately 22,000) in the US in 2007. There was decline in media jobs, primarily in newspapers (-16,900) and TV (-4,800). Digital strategies are growing and [...]
A lot of businesses have made the initial move online with some sort of company website however few have made the leap into the blogosphere. Hopefully by the end of this post you will see the benefit of maintaining a blog for your company.
First let me introduce you to the elephant in the room that [...]
By Jon Bishop
Within the last couple months, I have noticed numerous articles that lead me to believe the world of marketing is rapidly changing with the use of various media that are integrated together for a common corporate cause. Using a multi-touch, cross media approach will be the dominant strategy used and integrating social networks into the [...]
So it’s no news that a personalized landing page as a response portal to any kind of direct marketing campaign can increase response rates dramatically, but where’s the next step up?
Well it seems as if there are multiple cross-media technologies emerging from the web to help engage, interact and even entertain the user, therefore increasing [...]
By Jon Bishop
|
New Magicomm Post - Forum/Community Proper Use http://twurl.nl/3hjprj |
Recent Posts
Tag Cloud
Blogging
Canon
cross media
drupa
email
graph expo
integrated marketing
Interactive
interactive video
Internet Marketing
Magicomm
marketing
Multi-Touch
personalized url
print
purl
social media
Social Networks
vdp
viral marketing