There was an interesting article in the March issue of “Marketing News”. It discussed a report from Advertising Age about the growth of jobs in the marketing services sector (approximately 22,000) in the US in 2007. There was decline in media jobs, primarily in newspapers (-16,900) and TV (-4,800). Digital strategies are growing and [...]
Within the last couple months, I have noticed numerous articles that lead me to believe the world of marketing is rapidly changing with the use of various media that are integrated together for a common corporate cause. Using a multi-touch, cross media approach will be the dominant strategy used and integrating social networks into the [...]
NOT! But first I have to lay the groundwork for this conclusion.
When thinking about want do I do for my first blog, I wandered into reviewing my career (or is it my life?) experiences and how I got to this place and time. I think that I am going to share some of it with [...]
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