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So, here’s the details for the event, as we know them today.
1st Strategic Marketing Beach Bash
The date is Final: Friday, July 11, 2008
Begins at High Noon and lasts until…there is no reason to stay anymore.
Salisbury Beach in Salisbury, MA (at the beach below the intersection of Ocean and Railroad Streets…Beach Path #2)
Bring all that you [...]

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After arriving in Dusseldorf without my checked bags, I knew that this trip was maybe not going to be the easiest. We got the cross media demo running with the Canon booth at Drupa, but it wasn’t a cake walk. Challenges have to be expected in a show environment and the team pulled together to [...]

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The trip over to Dusseldorf was uneventful….EXCEPT for my luggage being lost for a day and a half and the seat on the airplane being too small for me. That was a pain, but the luggage showed up and the colleagues that I was working with in the Canon booth were very pleased that I [...]

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Every time we get to this point with a project (putting the final parts together for release), it becomes a “frenzy”. Magicomm was hired by Canon Europe to design and program an interactive cross media demo for their booth at Drupa, which opens May 29th in Dusseldorf, Germany. We included VDP print, customized emails, Personalized [...]

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So it’s no news that a personalized landing page as a response portal to any kind of direct marketing campaign can increase response rates dramatically, but where’s the next step up?
Well it seems as if there are multiple cross-media technologies emerging from the web to help engage, interact and even entertain the user, therefore increasing [...]

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Remember form letters? How about mail merges? So what have they got to do with Variable Data Printing? Well, Variable Data Printing (VDP) is a form letter on steroids. Anyone who’s done a mail merge in Word will understand the basic concept. Variable Data Printing links a database with a message, an [...]

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