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As members of this planet, the time is upon each of us to shift our focus to the care and nurturing of our environment. We at Magicomm believe that what will continue on in a sustainable community is not just economic growth or development, but the conservation of biological resources, of which we all are an integral part and upon which we so fully depend. It is estimated that the population will swell to over 9 billion by 2050. That means that if the world’s natural resources were evenly distributed, people in 2050 will only have 25% of the resources per capita that people in 1950 had (Go Green Initiative, 2002).
Sustainability has become a partnership with the nature of our environment that includes responsibility and accountability in respecting the ecological processes and functions of our planet while maintaining the balance of nourishing our economy and developing strong leadership in the business world.
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