Posts tagged " purl "
NOW is the Time for the Marketing Push!
I’ve talked with many people recently that are down in the dumps because the economy is struggling and their business is in a down swing. They ask me what I think and I tell them…”GET OVER IT! You can’t control the economy, BUT you can control how you respond to it. So, get up off ...
Continue ReadingBeen to Drupa and back…
After arriving in Dusseldorf without my checked bags, I knew that this trip was maybe not going to be the easiest. We got the cross media demo running with the Canon booth at Drupa, but it wasn’t a cake walk. Challenges have to be expected in a show environment and the team pulled together to ...
Continue ReadingFinalizing a Cross Media Demo for Drupa
Every time we get to this point with a project (putting the final parts together for release), it becomes a “frenzy”. Magicomm was hired by Canon Europe to design and program an interactive cross media demo for their booth at Drupa, which opens May 29th in Dusseldorf, Germany. We included VDP print, customized emails, Personalized ...
Continue ReadingPersonalized Landing Page 2.0
So it’s no news that a personalized landing page as a response portal to any kind of direct marketing campaign can increase response rates dramatically, but where’s the next step up? Well it seems as if there are multiple cross-media technologies emerging from the web to help engage, interact and even entertain the user, therefore ...
Continue ReadingCross Media vs. Print Media…
NOT! But first I have to lay the groundwork for this conclusion. When thinking about want do I do for my first blog, I wandered into reviewing my career (or is it my life?) experiences and how I got to this place and time. I think that I am going to share some of it ...
Continue ReadingMagicomm Series
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