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Experience the next wave of personalized communications and Web 2.0 technologies. Personalized videos increase the viral potential for your marketing efforts and will enhance the experience that prospects and customers have with your company.
There are 4 main effects that can be achieved in a variable video:
- Variable text - example: Holding up a card displaying the viewers name or corporate message.
- Variable image - example: Holding up the viewers image that was uploaded for the video.
- Variable audio - example: Call out the viewers name during the video
- Variable video scenes - example: Having the scenes change based on how the viewer interacts with the video landing page.
By incorporating a "refer-a-friend" web page with the video that the viewer can personalize will add a significant viral component to your campaign. This is leveraging personalized communications 2.0 to expand your campaign and brand image beyond the orginial audience, thereby expanding your business opportunities.
Check out our demo we made for a client, Canon Europe, that was used during an international trade show to illustrate cross media workflows that can be used in a direct marketing campaign.
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